About Muthahood
Muthahood is a UK-based, female-founded brand with a strong focus on empowering women, particularly mothers. The brand was established by Gemma Ahern, a mother herself, who created Muthahood in 2015 to promote positive messaging and support for women navigating motherhood. Muthahood is particularly known for its bold designs, graphic tees, and apparel with empowering slogans, like their popular “Strong Girls Club” line, which encourages female empowerment, strength, and confidence.
Key Features of Muthahood
- Empowerment and Inclusivity: Muthahood’s products aim to inspire and uplift women, promoting a message of community and strength for mothers and women in general. The messaging is inclusive and strives to represent the diverse experiences of motherhood.
- Sustainable Practices: The brand is committed to sustainability, using ethical production methods and eco-friendly materials. This aligns with a growing trend in consumer preferences towards conscious and sustainable fashion.
- Community-Centric Approach: Muthahood has cultivated a strong, loyal community of supporters, particularly on social media. The brand uses these platforms to engage with its customers, often highlighting stories of motherhood and female empowerment.
- Popular Products: Their best-known products are slogan T-shirts, sweatshirts, and accessories, with the “Strong Girls Club” slogan being the standout. They’ve also expanded their offerings to include items for children, homewares, and gifts.
Muthahood stands out not just for its products but also for the values it represents—feminism, body positivity, and motherhood in all its forms.