Who Is Toby Tiger?
Toby Tiger is a leading UK-based organic children's clothing brand founded by Zoe Mellor, a mother and designer passionate about ethical fashion and colourful, practical clothes for kids. Since 1998, Toby Tiger has built a loyal following by offering high-quality, GOTS-certified organic cotton clothing that’s both playful and sustainable.
What Makes Toby Tiger Unique?
1. Organic and Ethical
Toby Tiger is fully committed to sustainability. All garments are made from 100% GOTS-certified organic cotton, meaning:
No harmful chemicals or pesticides
Safe for sensitive skin
Environmentally responsible farming
Ethical working conditions
This ensures every purchase supports a cleaner planet and fairer fashion industry.
2. Bright and Bold Designs
Parents and children alike love Toby Tiger’s fun, unisex prints and eye-catching colours. From rainbow stripes and animal motifs to seasonal favourites, their clothes are designed to inspire joy and self-expression.
3. Practical for Parents
Toby Tiger understands the needs of real families. Their clothes are:
Durable and long-lasting
Machine washable
Designed with easy fastenings for quick changes
Built with generous sizing for comfort and growth
Toby Tiger Product Range
Whether you’re looking for everyday essentials or the perfect gift, Toby Tiger offers a diverse selection:
Organic Baby Clothes
Bodysuits
Sleepsuits
Baby hats
Organic baby gift sets
Kidswear (Ages 0–6+)
T-shirts & tops
Leggings & trousers
Dresses & dungarees
Outerwear (including jackets and raincoats)
Accessories & Gifts
Reusable nappies
Bibs
Blankets
Toys & eco-friendly books
Why Choose Organic Baby Clothes?
Choosing organic baby clothes like those from Toby Tiger is a small decision with a big impact. Benefits include:
Safer for delicate baby skin
Better for the environment
Higher quality and longer-lasting materials
Free from harmful dyes and chemicals
Sustainability at the Heart
Toby Tiger doesn’t just sell sustainable clothing—they live it. Their packaging is plastic-free and recyclable, and their commitment to ethical production runs through every part of the supply chain.
They also support initiatives that promote slow fashion, encouraging parents to choose quality over quantity.
Toby Tiger is more than just a kids’ clothing brand. It’s a movement toward ethical fashion, sustainable living, and letting kids be kids—with colour, comfort, and joy.
Whether you're shopping for your child or choosing a thoughtful gift, Toby Tiger is a choice you can feel good about.
