Vivere London is a contemporary British womenswear brand launched in July 2023, known for its focus on timeless, affordable luxury and high-quality essentials.
Founders & Creative Vision
The brand was co‑founded by:
- Savannah Miller — A Central Saint Martins–trained British fashion designer, previously known as co-creative director of Twenty8Twelve, alongside her sister, actress Sienna Miller. Savannah also led her successful bridal label before pivoting to contemporary ready-to-wear with Vivere.
- Damian Hopkins CBE — A seasoned brand and retail entrepreneur with over 25 years' experience. He co-founded PDS Radius Brands and has a strong track record in launching, scaling, and licensing consumer fashion talents.
Together, they launched Vivere with the mission to offer affordable, premium wardrobe staples rooted in relaxed yet functional elegance.
Meaning Behind the Name
“Vivere” is derived from Italian, meaning “to live”, “endure”, and “be alive”—a philosophy
Product Categories
Vivere’s core product lineup includes:
- Luxury Knits & Sweaters
- Tailored Separates & Blazers
- Premium Outerwear (e.g., wool coats)
- Satin Skirts & Slip Dresses
- Foundational Basics – knit tops, minimalist trousers
- Limited-edition Capsule Drops featuring elevated fabrications
Each collection emphasises quality, fit, durability, and directional silhouette.
Why Vivere London Makes Waves
- Design pedigree — Led by Savannah Miller, blending high fashion craftsmanship with wearable design.
- Quality without the price tag — Positioned as “affordable premium”, offering luxury-level materials and finishes at accessible prices
- Multi-channel reach — Strong online presence and strategic retail partnerships (notably John Lewis).
- Timeless and functional — Engineered for everyday life, lending themselves to seamless day-to-night transitions.
Vivere London is a thoughtfully crafted womenswear label rooted in strong design DNA and retail acumen. With its focus on quality, contemporary versatility, and accessible price points, it stands out among modern British fashion brands. Whether you’re refreshing your workwear, investing in enduring staples, or simply browsing for something elegantly smart, Vivere brings a refreshing take on luxury basics.
